Why market my website?
85% of all sites visited are via search engines.
Simply put, the Internet is vast: there are billions of web pages, with millions of new ones added every day and millions of people using Google every day looking for a product, service or information. Some of these people might be potential clients looking for your particular offering. Unless your site can be found by potential customers, you will face enormous competition trying to attract people to your site.
Research has shown that only 10% of web users will look past the second page of results on a search engine. This means that if your website isn’t rated as one of the twenty best matches for someone’s search, you stand little chance of picking up passing trade. In fact, for search engines to deliver a significant amount of visitors to your site, you really need to be one of the top five matches.
If you do take steps to position your website for search engines, then your customers will be able to find you in all kinds of ways – by what you do, where you are, how you work etc.
The most obvious benefit of search engine positioning is straight forward: more visitors to your website. And that means more people will be exposed to your goods or services, which could boost your sales.
