Email marketing is a direct and cost effective way to:
keep in touch with an existing customer base to keep customers up to date with new offers and news
help convert potential customers
generate new enquiries from emailing to a purchased database list
The JDR email marketing programme costs £149.95 + VAT per month, for which we provide:
Email HTML design - This will include relevant logos and branding, and will be sent to you for approval
Integration of your email database
Advice on how to set the emails up to get maximum results - Once we have your copy we will provide advice and recommendations on how to structure the design for maximum impact, how to write good subjects and headlines to ensure you get great results and avoid spam filters
Schedule ongoing emails - If we have your copy we can set up emails to be sent out in advance at specific dates
Segment and split test your database - We can help you split test subjects, headlines and offers to test what works best.
Marketing support - We will review your results with you and provide ongoing support and advice to help you get the best results
Content and Copy Critique - Once you have sent your copy, we will review the content, copy, subject and headlines of the email and make recommendations about how it can be improved.
Send up to 4 Emails per month - We will schedule and send up to 4 emails per month for you – simply provide us with the copy and images and we will design and send you each email for approval before sending it
Full campaign reports – after each email - You will receive a full report after each email detailing the following:
Track open rate (for HTML emails)
Track click through rate (for HTML and text emails)
Track the date/time when a customer opened the email and/or clicked the URL
Track unique information: IP address, email address
View the geographical localisation of unique opens
Get real time reports about your e-mail campaign performance
No contract – Service can be suspended with one months notice
