As a business owner it can be really easy to fall into the trap of working in your business rather than on your business. One of the symptoms of this is dedicating yourself to a social media marketing strategy, without ever taking the time to track your results and check that the strategy is actually working for you.
A lot of business owners tend to forget about tracking their organic social media performance and prioritise monitoring their paid marketing strategies. As they believe that their organic social media efforts only costs them time and not money and are therefore less important. This is completely incorrect. If you are a business owner time is money! So if you are wasting your time and efforts on an organic social media strategy that isn’t working, you are ultimately wasting your businesses money.