We published an article back in July which was ‘How Setting Up Goal Conversions In Google Analytics Can Benefit Your Online Business’, since then we’ve been asked what makes a great Google Goal Conversion to track. Depending what your business is and how your website is set up will depend on what you should track. In this article, I will be discussing the different goals you can track and how they can benefit your business.
All websites can be spilt into two groups, E-Commerce websites and non-E-Commerce websites. Now depending on which group your business website fits into, will depend on which goals you can potentially track in Google Goal Conversions.